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July 1, 2017

When A Spiral Gets Viral!

When it comes to work, or passing by time, we love to fidget around with something. It could be a stress ball or merely biting a pencil. But that was not it. Of late, the latest trend has been taking us all for a spin: fidget spinner.

Positioned as a tool to help children channel their nervous energy, what led this trend to take internet by the storm? It isn’t limited to only children, adults too have got affected by its viral status. Whether you have yet to experience this fad in full or you’re one of many who can’t seem to escape it, fidget spinners offer a great case study on how things go viral and how brands can explore viral marketing to reach more people.

How does ‘getting viral’ work?

1) Exposure to the idea by a person

2) Reaction to the idea with an emotion

3) Person spreads the idea

4) More exposure

5) Repetition of the process

As long as the idea can reliably encourage people to react and act upon it, the idea can continue to spread until it converts enough people to also sway those who were resistant to the idea in the beginning. The fidget spinner craze did a great job of this, encouraging all kinds of behaviour that focuses on passing the idea on to others like tagging and sharing on social media, spreading memes, word of mouth, etc.

How businesses can tap onto the ‘viral fever’

1) Start selling viral products

2) Capture offline attention with online trends

3) Content marketing of trends

4) Create a viral loop

Creating a marketing process that lets you turn every new customer into more customers via a viral loop is a common viral marketing tactic for many companies. You can borrow some ideas from the fidget spinner phenomenon to incorporate into a business idea or marketing strategy to create viral loops or align with the news cycle to get more exposure.

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