Month: March 2017

March 31, 2017

The impact of colour on psychology in digital marketing

Monday blues are called so for a reason.  Colours have an impact on people’s choice and emotions. While launching a social media campaign or designing a website or logo, make sure to think about

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March 24, 2017

Is your app slaying or slacking it?

There’s so much fascination around stories that a moment captured is spoilt by choice to be seen. While mobile is convenient, how often are you, as a brand, assured that it doesn’t turn into movin

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March 10, 2017

Lights, camera, traction! : Why say it when you can show it.

If a picture is worth a thousand words, imagine the power of words moving in motion. While few love visualizing, the rest of us are visual creatures. Content has gone beyond being the king. It owns a

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March 3, 2017

Go, sell yourself!

Outgoing is a passe. Be Outstanding! While ‘love yourself’ will always be the classic mantra to follow, we need to take it up a notch: Brand yourself. In the age of hard sell, success depends o

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